Recently most of us saw a shocking incident of how women behaved at a particular sales outlet and how far they can go for a mere piece of clothing. These women were mostly from well off families who can easily pay 3000 bucks for a "lawn ka kurta" but the way they behaved made a lot of us think otherwise. Another retail giant offered a 2 day sale last week on its stock that again drove women crazy. There were traffic jams, rush in the malls and mile long cash counter lines. Later social media was flooded with pictures of the brave warriors proudly showing off their hard earned booty.
Its very heartening to see local brands grow up to become love marks and such hot favourites among consumers. But what is disturbing is the attitude of their customers. Sales happen everywhere in the world with "Black Friday" being the highlight of the season, which was celebrated here too in a grand way. It is new to our culture and the idea of everything marked down to more than 50% is very attractive for an average shopper. Its good to see it being introduced in our country as well, but this increasing wave of consumerism is overwhelming and is evident of what is wrong with our society.
Social behaviour usually trickles down from the elites to the middle class and ultimately to the lower strata.We tend to mimic behaviour patterns of those who are considered well off, educated and cultured. It wouldn't have been too worrying if these women were from lower classes since then we could associate this behaviour for their need of acceptance and social stature. But sadly the elites or rather the upper middle class segment of our society is stuck up with severe identity crises, specially women. They are expected to behave in a certain way and maintain a certain lifestyle otherwise they are considered social outcasts. They hardly have any particular interest in the intellectual well being of their families which is alarming since they are directly involved in the most important job in the world i.e. bringing up our future generation.
Most of their time is spent on clothes, getting their hair dyed (in a peculiar shade of red), and planning themed parties where they can show off their wardrobe and other accessories. Very few of them are associated with any community service, social/political groups, book club or libraries. It was discouraging to see very low turnover in the recently held local body elections. How many of us went out, stood in queues to cast our vote? How many of us actually tried explaining the election process to our children? Isn't it the responsibility of mothers to educate and encourage their children to take part in an event which is deemed to be the most prestigious in civilised societies. Instead our children saw women standing in long queues fighting for cheap pieces of clothing. What a brilliant example are we setting up for them!
Women have a much deeper role to play in the advancement of society. Just about time they realise this and start contributing creatively and responsibly towards the intellectual well being of our future generations.
Its very heartening to see local brands grow up to become love marks and such hot favourites among consumers. But what is disturbing is the attitude of their customers. Sales happen everywhere in the world with "Black Friday" being the highlight of the season, which was celebrated here too in a grand way. It is new to our culture and the idea of everything marked down to more than 50% is very attractive for an average shopper. Its good to see it being introduced in our country as well, but this increasing wave of consumerism is overwhelming and is evident of what is wrong with our society.
Social behaviour usually trickles down from the elites to the middle class and ultimately to the lower strata.We tend to mimic behaviour patterns of those who are considered well off, educated and cultured. It wouldn't have been too worrying if these women were from lower classes since then we could associate this behaviour for their need of acceptance and social stature. But sadly the elites or rather the upper middle class segment of our society is stuck up with severe identity crises, specially women. They are expected to behave in a certain way and maintain a certain lifestyle otherwise they are considered social outcasts. They hardly have any particular interest in the intellectual well being of their families which is alarming since they are directly involved in the most important job in the world i.e. bringing up our future generation.
Most of their time is spent on clothes, getting their hair dyed (in a peculiar shade of red), and planning themed parties where they can show off their wardrobe and other accessories. Very few of them are associated with any community service, social/political groups, book club or libraries. It was discouraging to see very low turnover in the recently held local body elections. How many of us went out, stood in queues to cast our vote? How many of us actually tried explaining the election process to our children? Isn't it the responsibility of mothers to educate and encourage their children to take part in an event which is deemed to be the most prestigious in civilised societies. Instead our children saw women standing in long queues fighting for cheap pieces of clothing. What a brilliant example are we setting up for them!
Women have a much deeper role to play in the advancement of society. Just about time they realise this and start contributing creatively and responsibly towards the intellectual well being of our future generations.
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