The Bling in Prints!

Eid is just around the corner and like everyone else the window shopping bug also bit me! Went on quick after iftar "malling trip" to DMC (malling: finally coined the term after endless trips to the malls :p)  

A hard to miss observation were the jewelry inspired prints at most fashion retailers. Among other prints like folksy ethnic prints, geometrical vibes, vintage coin prints and paisleys, jewelry prints have already made a strong statement internationally in the spring/ summer 2014 trends. And they are finally in our part of the world with a good variety to choose from. 

Nishat

Nishat has introduced some very bold jewelry prints to catch on with the trend. Prints comprise of enlarged pendants, necklaces and jewels on the neckline and all over the shirt. While they are very eye catching with a rich color palette, the prints are for the dramatic modern woman who dare to be different. 

So Kamal

Another shop tucked in the corner of DMC is the So Kamal store. Their jewelry prints are subtle and sort of have a classy touch to them. The imagery of subcontinental jewelry also ads a traditional touch to the prints. Fresh colors and traditional print elements make the jewles shine.    

Gulabo

Gulabo has already taken digital prints to a new level with their love for Pakistan and all things Pakistani. They came up with their Jhumar shirt way back in April 14 and are trend setters for print inspirations.  

Khaadi 

While Khaadi being the mass retailer that it is their jewelry print kurta is by far the most wearable and also affordable, nothing too fancy or bright just the right amount of color and print. It can worn casually or dressed up for occasions.